Twin Towers Turns Pink

OBI Illuminates the Iconic PETRONAS Twin Towers in Pink for Breast Cancer Awareness Campaign

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Kuala Lumpur, 2023

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‍In a stunning display of solidarity and support for breast cancer awareness, OBI has partnered with Estée Lauder Malaysia to light up the iconic PETRONAS Twin Towers in a vibrant pink hue. This initiative marks the official launch of Breast Cancer Awareness Month and serves as a powerful symbol of hope and strength for those impacted by the disease.‍

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‍The illumination of the towers will not only enhance the Kuala Lumpur skyline but also raise crucial awareness about breast cancer, emphasizing the importance of early detection and support for individuals battling this disease. The striking pink lighting serves as a beacon, encouraging open conversations and community engagement in the fight against breast cancer.‍

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‍OBI's collaboration with Estée Lauder reflects a commitment to contribute positively to the community, inspiring action and unity in this important cause. As the towers shine brightly throughout October, they stand as a reminder of the collective efforts needed to support those affected and the continuous work toward a future free of breast cancer.‍

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‍Joined efforts from OBI and Estée Lauder in raising awareness and showing their support for Breast Cancer Awareness Month. Together, they aim to make a significant impact in the fight against breast cancer.